Skin Gourmet: The Edible Skin Care Brand
Violet is an ambitious Ghanaian woman who is changing the face of cosmetics in Ghana. She is the founder and managing director of Skin Gourmet a Ghanaian premium skin care brand. She lived in Ghana till she was 12 then went globetrotting to Uganda, Canada, USA and finally Tunisia before returning home at the age of 26.
Violet holds an MBA from Shenandoah University in Northern Virginia, USA and an undergraduate degree in Business Administration, Accounting, Supply Chain and Logistics Management. She works as the Head of Procurement in a Bank while running Skin Gourmet at the same time.
We created Skin Gourmet almost 3 years ago, (9th October, 2014) when we realized there was need for unadulterated high quality body care that was safe for human consumption. In other words, the rawest, purest and wildest skin care sourced from the heart of the West African bush.
Skin Gourmet’s products are processed by hand – slowly. The products are processed by older women in the rural areas of Northern Ghana using techniques that have been passed down by ancient ancestors. There in no machinery used in our processes. By processing this way we are able to provide jobs and push funds into those communities who would have otherwise had great difficulty in finding employment due to their lack of Western education and exposure. Skin Gourmet provides employment and livelihood to many rural Northern communities.
List of Awards:
GUBA Award Nominee
Where is the Business Based:
Accra, Ghana, West Africa, Africa.
Few First Steps to Get the Business Started:
Well … I just started. “I am doer, a dreamer and very impulsive”.
We believe that the best way to raise awareness about our products is to let the products speak for itself. We believe in quality, quality, quality and since Skin Gourmet deals in the rawest, purest and most wild the key is to source the very best raw materials from the wild while supporting the locals of the community so they understand the importance of preservation and sustainability.
Getting customers goes hand in hand with creating good quality products. If the products speak for themselves the customers will come.
What has been the biggest challenge?
Operating in Ghana is very difficult. You get minimal support from the government and instead they give you huge hurdles. As an organization that has no loans and investors (we started with GHS 145.00) we have had very little support from any external persons. My biggest supporters are my parents, who have invested their time and knowledge to bringing the company this far.
How did you overcome these challenges?
Well, we are still overcoming them. It is day by day, prayer by prayer. I have a great support network from her parents and my close friends. They help us a lot and it is because of their strength, advice and selfless that has allowed us to come this far.
How do you keep motivated?
My mission and vision of Skin Gourmet keeps me motivate. The vision is to preserve the Ghanaian way of making, using and living with skin care products that was sourced from the wild. 100% made in Ghana for the modern Ghanaian who is trying to life a healthy life in a world full of toxins. Secondly, the company is creating jobs out of our tradition without asking for a trade off.
We believe in this company and what it stands for. I pray and hope that this company will live long past when I do so that it will continue to provide for others as well as represent Ghana internationally with a newly defined meaning when to comes to Premium African skin care. Skin Gourmet is bigger than me, it is bigger than us and as such it must survive to provide for others.
How do we distinguish ourselves from competitors?
The trick is to DIFFERENTIATE not to DUPLICATE. I believe in continuous improvement and she holds the vision close to her heart. I know that Skin Gourmet is nothing like what the competitors are offering – Wild, Pure, Quality, Healthy, Locally Sourced, Premium Skin Care the modern Ghanaian way.
Why? That’s simple, we do not harvest from farms. Rather we pick, gather and collect everything from the Wilds of Ghana deep in the bush. Why? because it is sustainable, the product is in its rawest, wildest and most natural form right from the source. We do not harvest using machines or anything fancy. We do it all by hand!
“Good better best. May I never rest. Until my good is better and my better best.”
What is the best advice you have received recently?
“ Gillian Slater: Many businesses will rise and many will fall. One tip – it is all about your customer service. People have options but service is what will keep them coming back to you because the service is part of the product. “
What advice would you give to other entrepreneurs?
“ Put God first and the rest shall follow. “
What are your favorite business tools/resources and why?
My father, Prince Kofi Amoabeng is my favorite business resource. He has done a lot and seen a lot and very few people have the privilege of having such a distinguished mentor. Plus he is my daddy so he loves me so he tells it like it is.
What is a good article or book you have read recently?
“ The Shack “ By William P Young – A MUST READ!
Facebook: Skin Gourmet
Telephone: +233 (0) 50 145 1317
Whatsapp: +233 (0) 20 89 79 302